I'm no fit expert, but this is clearly the wrong size...Read: boob hat!

Yikes! This woman looks horrible in this bra: those underwires are not anywhere near her IMF.

Question: Do clothing companies show ill-fitting bras on models in advertisements to sub-consciously condition consumers that their bra should fit poorly like this? I'm beginning to wonder... #newconspiracytheory

This is called Soma's Vanishing Back Full Coverage Bra. Not to pick on Soma, there are many other clothing companies that are equally as horrible to women, promoting low-quality, overpriced items (it's called capitalism...) that women need. 

Plus, $81.41 & $9.95 shipping & $10.58 taxes = $101.94 cad for this low-quality, made-with-slave-labour bra? Gross...

Cheap items like this quickly lose their elasticity and will end up in the landfill. 

For the same price as this, one could have [not one but two] Comexim bras, with alterations at no extra charge - which is basically like having a custom-made bra! 

Note: my first Comexim bra, Basic Padded Plunge (note: on their website it is just called, Basic Bra), cost a total of 162 zloty (140.00 zloty for the bra, 22.00 zloty for shipping), which is the equivalent of $53.32 canadian dollars, or $42.50 USD.  

Women (& all bra-wearers!) should educate themselves on what a quality bra looks like.